Presented by Mike Clay on 06/18/2018 2:00pm
This Tools of the Trade webinar is really all about marketing.
Marketing is about growing your business and scaling your business.
If you are not thinking about the scalability of your business, the hard cold truth is you are probably are building a hobby and not a business.
A business' goal is to make a profit.
Email marketing should be lowering your labor, lowering your overhead, and increasing your profit.
Marketing and Management Tools We Need
There are a handful of tools that every business must have to have the best chance of being successful with email marketing.
Some of the best tools you can use as a freelancer that you can set to automate the marketing and management aspects of your business are combined with good email marketing tools.
Primary Marketing Automation and Management Tools
1. Lead Generation
2. Lead Management (CRM)
3. Lead Segmenting / Qualifying
4. Content Engagement Tracking
We'll discover how to set up lead generation on your website, how to funnel people into your marketing system, and what kind of emails you need to send out.
Email Marketing with Active Campaign
Active Campaign is an email marketing tool that goes well beyond newsletters and autoresponders.
We will explore ActiveCampaign in depth. We'll view exactly what is on the inside of this powerful email marketing software and how to use it for your marketing automation.
This webinar exclusive in our member's area includes revealing a secret to getting a discounted Active Campaign account and our members' handout with example email content swipes to help you get your campaigns started.
Presenter Bio: Mike Clay
Mike Clay is a Digital Marketing Consultant. Mike founded Clay Digital Consulting - an Atlanta based firm of Marketing Consultants, in 2013.
His team is highly trained in Digital Marketing and Branding. With skills ranging from graphics design to Neuro-Marketing, they push the limits to the cutting edge and work to be the innovators in the Digital Marketing industry.