What Is Location Marketing and How Does It Work?

Presented by Mike Clay on 07/09/2018 2:00pm

Google MapsLocation Marketing (or maybe you've heard it referred to as Google Map Marketing) is when you market your business through, and leverage, Google Maps.

This strategy makes use of Google Maps’ functionality to make your business easier to find when your products or services are being searched for in search engines.

Google Maps can be a vital tool for businesses to target local customers. Combined with a skyscraper content template, a properly structured content silo, and primary website landing pages, you'll have a very powerful influence on your local market.

The Location Marketing Template

This webinar details the process for developing your location marketing strategy. We have touched upon location marketing in both our How to Use Content Templates to Reach Your SEO Goals and Best Google Maps Marketing Secrets Revealed webinars, and now it is time to dive into some specifics.

It is not just what you rank for, but finding out what you rank for that drives traffic that is key. ~Mike Clay Click To Tweet

Today, we'll show you how to create the location pages layout and where the pieces fit in the entire process. We'll be demonstrating how to map out, or structure a content page in such a way that you can, in essence, cut and paste the content into your location page and then be able to mimic the process for additional locations.

Listen closely and hear the technique that only a small percentage of SEO experts apply. This single technique can have a huge impact on your business by attracting the traffic from your competition and having them visit your website instead!

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Presenter Bio: Mike Clay

Mike Clay is a Digital Marketing Consultant. Mike founded Clay Digital Consulting - an Atlanta based firm of Marketing Consultants, in 2013.

His team is highly trained in Digital Marketing and Branding. With skills ranging from graphics design to Neuro-Marketing, they push the limits to the cutting edge and work to be the innovators in the Digital Marketing industry.

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