The Secret to Creating Branded Content

Presented by Kerry Carron on 12/17/2018 2:00pm

Creating a Color PaletteMost freelancers and business owners understand the significance of having their company branded. And although there is a lot of time spent initially on setting up the brand standards it is still always an ongoing process to ensure that our marketing content is created and branded in alignment with our brand standards.

Besides all of the images we need for our regular posts, featured images, and printed materials, we can't forget about all those social media channels. Sometimes, it seems like it is impossible to catch up or to get everything done, especially when it comes to having time to create, manage and brand images.

That's why we love this marketing tool – RelayThat.

In this webinar, we start with a client business card and develop a quick and easy color palette. We use the color palette to begin building our client's brand in the RelayThat asset area. We enter things like our brand colors and upload our logo. We choose a few favorite representative images and add any extra font styles. Once our brand assets are entered we simply select the layout and RelayThat instantly creates an unlimited number of professional images for us to download, save, and use to market the client brand across the internet.

Already sold? Take advantage of investing in this tool for yourself right now. Whether you choose the free level or a paid level, RelayThat can get you creating your brand marketing content in a fraction of the time you used to spend trying to accomplish this daunting task. Your use of our affiliate links in this article may result in us receiving compensation.

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Quick & Simple Color Palette Creation

Creating a color palette no longer needs to be a complicated process of balancing color hues, shades, and tints.

A simplistic and time-saving way to create a color palette is to use the Canva color palette creator. Ask your client to send you an image that uses the colors that they like and would like to implement into their website. Once you have a copy of the image, upload the image into palette creator. It is an incredible, free, and time-saving tool!

Easily generate awesome color palettes from an image.

RelayThat – The Professional Marketing Content and Branded Image Creator

Sign up for a RelayThat account – if even just the free version. Using of our affiliate link may result in OwnWP receiving compensation which will allows us to continue to provide free live webinars for our viewers.

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RelayThat Cheat Sheet

Use the “handout” link just below the replay (members only) to download the cheatsheet.

The Dashboard

Add New/Edit Project

The project name is easily created by selecting the New Project icon (+), adding the name of the new project, and clicking on create.

The “default” project cannot be removed or renamed. It is a permanent project designed as the area to experiment with different asset combinations.

The Project Editor

Think of this area as the template for adding and storing your project assets. Project assets are things like

  • photos
  • icons
  • logos
  • business details
    • name
    • motto
    • phone number
    • website URL
    • hashtags
  • main content (title)
  • other content (subtitle)
  • colors
  • backdrops
  • overlays

Duplicate Project

At any time you may duplicate any of your projects, though we inf that creating a new one, or editing the existing projects is sometimes easier.

Project duplication may come in handy should you use the same color palette in a second site.

Layout Browser

The layout browser offers many, many layouts of various sizes. In our webinar, we will be using the square post layout which measures 1200 px X 1200 px. Other layout size examples, just to name a few, are Wide Post, Tall Post, Blog Post, YouTube Thumbs, Facebook Cover, Wide Banner, Twitter Banner, etc.

Crop and Remix

The crop (images sizing) and Remix features are really neat and unique features within RelayThat that we will demonstrate once we get out assets entered.

Image Library

The image library is filled with stock images.

One of the great things about RelayThat is that there are not any restrictions on the types of images that you create. You may choose to use them for personal use or commercial use.

It is, however, the user’s responsibility to ensure the legal right to use images that you upload. Images can be uploaded using the browser search or simply dragged and dropped from a desktop.

Adding the Project Assets

Customizing Font

You may customize the font pretty much any way that you would like to. Color can be applied to 2 different font type plus a font to specify as a “highlight” color. You may also choose to add a box behind your font choices. This feature is best used when you are placing text over a picture that has both light and dark colors causing the font to be difficult to read without a solid color box around it to make it stand out,

Another appreciated feature in RelayThat, is the ability to upload your own fonts. Just navigate to fonts menu and click the “Upload” tab. Click the “Upload New Font File” box, choose the file to upload and finally select upload. We renamed our file before uploading it so we would recognize our font in the list. We liked that the list where you upload your font is separate from the long list of included font styles.

Unlimited Layouts

Once we have all of our project assets uploaded, we can select our Layouts icon and view what RelayThat has created for us.

Sample of Layouts Automatically Created by RelayThat

Customizing Individual Layouts

Adding & Changing Text

You may use the preview window to select and edit any text. You can also type directly in the text boxes in the right sidebar. All of the text areas and any of the elements within the layout may be moved anywhere within the layout. It can also be resized.

Download and Save

When you download and save any of the layouts you create, the images used within it are automatically saved to the project.

Project Uploads

Images that you upload can be uploaded in two different areas – in the far left column you may upload to the general upload area. Images in the general area are visible and able to be used for all projects or within any particular project. Adding images to within the project uploads area will make the image visible and able to be used within a particular project.

Organizing image uploads may make managing projects easier as more projects are created or as team members may be added. And it should go without saying appears to protect other team members from inadvertently selecting an image they may not have the copyright to.

Saving Favorites

When you create a layout and it is a layout that has turned out to be quite appealing, you have the option to click the little heart in the bottom right corner. The heart will turn red indicating this is a favorite layout. Favorite layouts might be saved to use across the different projects. Or you might use favorite layouts within a single project for a series image or holiday cards where you will only change out the image and the message.

Remix

The Remix feature of RelayThat is one of the best features offered. The remix icon is located at the bottom right of your layout too. It is two crisscrossing arrows.

Clicking the remix icon will produce variations of your layout using the information you have added as the assets for that layout. In essence, when you create a single layout, once you hit the remix icon, RelayThat creates different variations of the same basic content for you to use as unique content. Very cool. The number of variations differs from layout to layout but is at least two and typically 4 or more.

Team Accounts

RelayThat Teams offer the ability to share content and projects with any other active RelayThat account holders. Here is how it works.

Before any team member can be added to any RelayThat Team the potential new team member must create a free “RelayThat” account. Once a team member has their free account established, they can be added to any Team.

EachRelayThat Team consists of the team owner and at least one other member called an Editor. The team owner will always be able to see all the content and all the projects and can set specific restrictions such as

  • which content is shared
  • which projects are shared
  • access to client names
  • access to projects
  • changes to payment details

Weighing the Pros and Cons

Although adding gradients to an image does not seem to be an option, there is an overlay in many layouts. Additionally, there are image filter options offered when you click on any image in a layout.

Sometimes, not having the field you need in a layout can be a little frustrating – although confusing might be a better word because the field label in any particular layout may not be what is expected – the field labels sometimes cause pause to my creative thought process. For example, if perhaps there is not a “Call to Action” field in a particular layout and instead there is a subtitle field. Realistically, all I need to do is simply remove the words from the subtitle field and replace it with the phone number content that I need. However, the fact that the label says subtitle and is automatically filled with the asset I added as the subtitle, it sometimes throws me off for a moment.

Overall, there are only a few minor “cons” among so many positive features within this tool.

The Bottom Line

RelayThat would be a great business investment for marketers within the web design and development. Beginners could easily use the tool to introduce basic brand development to their client’s social media pages. Advanced marketers can quickly create branded images for entire campaigns, creating many images ahead of time and anticipating or scheduling their use in an editorial calendar.

Presenter Bio: Kerry Carron

Kerry Carron is a loving wife and mother of three grown boys. As a freelancer, Kerry has built hundreds of WordPress websites and assisted other freelancers and small agencies with WordPress support and business development. She is the founder of OwnWP, a production of Ultimate Solution, LLC.

Kerry specializes in processes and creating systems. She is passionate about helping others find their path to success and her aspiration with OwnWP is to encourage other freelancers in finding and using the right combination of tools and skills they need to do more than merely survive!

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