Presented by Mike Clay on 05/21/2018 2:00pm
In this webinar, we sort through the General Data Protection Regulation (GDPR) requirements, rant about some of the lunacy, and get down with some straight talk about how to make the best of GDPR. It is especially important to note: This is not legal advice. This is GENERAL information only. Every situation is different and you are responsible for seeking and retaining your own legal advice and counsel.
General Data Protection Regulation
GDPR is a European law addressing data privacy for all individuals within the European Union. The law covers any data relating to personally identifiable information (PII).
GDPR covers much more than basic identity information. It includes all of these statistical types of data, which, if collected electronically or otherwise, must be protected from being released or used without consent.
- name address, ID, Driver's License
- Web data such as location, IP address, cookie data and RFID tags
- Health and genetic data
- Biometric data
- Racial or ethnic data
- Political opinions
- Sexual orientation
GDPR Non-Compliance and Liability
GDPR, if not addressed, can place you and your business at some serious risk and liability... regardless of where you live or do business from. What is Liability? Simply put Liability is any situation where you are responsible by law.
Penalties, fines and legal actions against you can amount to millions of Euros or a percentage of your Global worth (whichever is GREATER)! Interestingly, even if a third party company you use is not compliant then YOU and your business are at risk.
Presenter Bio: Mike Clay
Mike Clay is a Digital Marketing Consultant. Mike founded Clay Digital Consulting - an Atlanta based firm of Marketing Consultants, in 2013.
His team is highly trained in Digital Marketing and Branding. With skills ranging from graphics design to Neuro-Marketing, they push the limits to the cutting edge and work to be the innovators in the Digital Marketing industry.