Presented by Mike Clay on 03/19/2018 2:00pm
In today's webinar, Mike audits a page from one of his clients' sites. We go through the entire process using SEO Quake, Quix and SEO Centro to determine what kinds of changes may need to be made to better optimize this particular landing page.
Mike takes us through each of the tools and shows us some of the things that he looks for as indicators of the areas he can improve.
Mike delivers us an "insider" peek, too. As an added benefit for the OwnWP members, he will be including a completed version of the outline he performs and a copy of the finished article so that we can compare the before and after optimization application.
The first tool that Mike shared today is Quix. Quix is easy to install and is stored as a bookmark on your browser. Just click and hold the button > drag to your bookmarks bar.
PROTIP: Keep the home page of Quix open so that you have the key handy and have quick access to some of the best searches.
SEOCentro is the next tool to have up and ready to use in another tab or window.
Lastly, be sure to have access to your landing page content.
Landing Page Audit Process
- Scroll through the entire page to look for all the content topics
- Look for good Headlines for H-tags
- Copy the URL of the page
- Paste the URL into SEO Centro and search using
- the keyword density tool and
- the SEO analyzer
- Skim through the tag Cloud for words being used too much that are not ideal
- Search through your Top Keywords that are listed
- Compare the best quality guidelines to how you want your page to be organized (think skyscraper page) and
- determine how to best apply the tactics according to what we want.
Use the TextTools (as discussed in Content Auditing Webinar) to get content for the keywords.
Using Quix scroll down to find the searches you want to use (there are tons of options so Mike is only going to review the ones he uses first):
Wofram Alpha Search is a great search option for technical websites so keep this one in mind when you need that type of search.
Look for WHEN Google last indexed the page – you can try the Wayback machine for an old rendering of the page. It may or may not be there. The WHEN is what is important not whether it actually shows up or not.
Look at your Trust to Citation flow. It should be close to 1:1
Take a glance at your Crawled and Indexed Page analytics. Crawled and indexed pages will never be the same because there are always going to be some pages that never get indexed. Indexed pages will be less than the crawled. Look for numbers that are less than 2:1 as a very rough estimate. Most importantly monitor it with a goal of the numbers staying relatively stable.
Do a Quix SEO checkup:
Remember that descriptions can use up to 250 characters now – use that to your advantage and for written marketing verbiage.
seocss – to see the page and easily view the outline format of the CSS. Does it fit a good outline format?
copy – Copyscape to see if your content is being copied. And if it is, where it is being used.
sl – sideliner tells you what part of YOUR site is duplicate content.Take a look at your numbers and compare Duplicate, COmmon and Unique. Work to keep duplicate content below 10%.
PROTIP: Do not share ranking numbers with clients. It will only encourage your clients to focus on rank vs. marketing. Talk about traffic and conversion and use the ranking analytics. Treat ranking like a weather indicator or forecast. Clients need to focus on the results, not on the forecast.
Once your evaluation has been completed, bring all the content into a Google doc. Build out your content outline to ensure it remains in an optimized format, adding Headings appropriately, etc. Start rewriting the content according to your outline to “fix” the problems.
Before and After Landing Page Optimization
Please find a PDF of the original landing page content, a completed version of the outline, and a copy of the finished article below.We are including this information so you can compare the before and after of the optimization application. These examples are a real client landing page and the work for it was started during this webinar.
PDFs will be available here as soon as all three phases of the project are completed.
SEO Quake and Quix
Presenter Bio: Mike Clay
Mike Clay is a Digital Marketing Consultant. Mike founded Clay Digital Consulting - an Atlanta based firm of Marketing Consultants, in 2013. His team is highly trained in Digital Marketing and Branding. With skills ranging from graphics design to Neuro-Marketing, they push the limits to the cutting edge and work to be the innovators in the Digital Marketing industry.