ScreenFlow: Simplifying Your Video Production Process

Presented by Kerry Carron on 03/21/2019 12:00pm

ScreenFlowIn general, Screenflow is pretty easy to learn. Once you understand the basics you can do some pretty complex things quite simply.

And if you don't already know the basics, ScreenFlow has a resources page that breaks down their video tutorials into some fundamental areas.

  1. Getting Started
  2. Record
  3. Edit
  4. Export and Share

The editing section, in particular, is quite long because there is a lot you can do with screen flow when it comes to video production and editing. In today's webinar, we will be exploring some of the video editing techniques that use most often.

There is no shortage of material available for learning how to use ScreenFlow. In addition to the tutorials that Telestream (the company that develops ScreenFlow) provides, ScreenFlow offers monthly webinars, a ScreenFlow show, and an active Facebook Page.

The Untapped Gold Mine of ScreenFlow 

Today we are going to use our time to go through Screenflow beginning by creating a short little video project that we will be able to then export.

When we open ScreenFlow, a new window called the welcome menu pops up. Let’s Take a look at some of the available options under the New Recording tab.

New Recording

Inside the New Recording tab, you’ll find the settings for setting up everything you’ll need to record.

ScreenFlow Welcome Window

There are many configurations from which to choose.

  • When multiple desktops are available, we can choose which desktop to record.
  • There are options for recording from iOS devices like iPhones, or iPads.
  • Recordings can also include video software or app captures, like Facetime

Audio can be captured from multiple locations too.

  • We can record audio from any microphone configured to be recognized by the computer
  • We can also capture audio directly from the computer.

Audio from the computer is what we use when we have guest presenters in order to capture both the host and the presenter in separate audio tracks.

The big red button is what we push to being the recording. Anyone that has been around for the beginning of our webinars would then also recognize the ScreenFlow countdown timer that counts down to the recording start time.

We can even customize the length of the countdown timer using the Screenflow Preferences window – which we will explore while our video project renders near the end of the webinar.

Editing the ScreenFlow Document for a Professional Video Production Result

Recordings that have not yet been rendered are video and audio clips that open in a ScreenFlow Document. We will be using prerecorded video and audio clips to start our demonstration and have them open in a ScreenFlow document.

The ScreenFlow window is separated into a number of parts.

  1. The main Canvas area
  2. The Media Properties console
  3. The Timeline at the bottom
  4. A control Bar with access to
    1. the Stock Media Library
    2. the Canvas Control
    3. the Playback controls

ScreenFlow Display window

We can edit the elements in the Timeline down at the bottom of the screen. We can layer our elements, similarly to working with images in Photoshop or other image manipulation tools. Elements closer to the canvas area are on top of the elements in the timeline below them.

We can adjust things in the canvas very easily. We can drag and drop selected elements, change the size of the elements, and even trim the element clips.

Let’s move down into the clips themselves. Our camera clip has both an audio and visual element to it. When these elements are merged together it can sometimes be difficult to see details while editing, so there is a detach audio option available to separate them out into individual clips.

Getting back to trimming clips… To trim a clip, first, make sure to place your scrubber (the tool that indicates your position in the timeline) at the location at which you want to trim. Then, select all the clips you want to trim. There are many ways to select clips.

  1. Drag over the desired clips
  2. Select all using your keyboard shortcut,
  3. Use the command/control key and select each one

To trim the clip, hit T on your keyboard or choose “Split Clips” from the edit menu. This splits the elements at the scrubber point.

Then delete what is not wanted – just make sure you have the right clips to delete selected when you hit the delete button.

We can animate elements in ScreenFlow and you can edit all of the sources that you bring in. If you watch the webinar replay you can see how animate the movement of the camera’s video clip from the lower left corner to the upper right corner by using a video action.

In the upper right of the display is the media tab where you can add or upload extra types of media like images, other video clips, soundtracks, etc. We typically add a few video clips for our branded intros and outros, etc.

Clicking on the Audio tab opens up all of the controls for the audio. We like to set each clip so that no single clip’s audio is substantially louder than the others. This is especially helpful when there are audio tracks being recorded from different places. For example, when the audio recorded for the host differs from the presenter we will adjust the audio track sound levels to be putting out the same level of sound.

Of course, you can always add text to a video project too. ScreenFlow has some nice animation effects for use with text. We can choose to include movement, set the duration of the animation, and more!

ScreenFlow Animation

One of the most useful and newer features of ScreenFlow is the built-in Stock Media Library that includes over 500,000 pieces of media. The stock Media library has

  • images
  • video clips
  • background music
  • sound effects
  • lower thirds

The Stock Media Library is accessed via the button near the bottom left and then if not immediately available click the list looking icon. OwnWP has recently added this new feature to our video production arsenal and we have to admit, it is pretty slick!

Use the search to find just about anything. Let’s try freelance.

Hover over the video and press the play button to preview the video. Once you find one that fits your needs, close it up and then drag and drop into your timeline. It will automatically load and be editable in your timeline.

Let’s add some background music. Use the media types and filter to get what you need. You can look through video, audio, or graphics and select or deselect to fine-tune your results.

Let’s not forget that we can also add transitions to each of our clips too. This allows for seamless transitions from one type of clip to another. Our personal favorite professional type transition is the fade to black, or fade to white.

Lastly, we want to be sure to add out outro so our video had a branded finish.

Great! Our video document is almost ready to export, but first, let’s preview it and make sure that we don’t need any last minute changes.

The last step to creating a video project is exporting the video document. This is where the magic happens and all of the clips are combined and rendered into the video format. We like .mp4, but ScreenFlow can also accommodate .wav file creation.

As you can see there are a lot of different options built into ScreenFlow to help us edit all of our material.

But, before we go, there are a few of the other settings available in the Preferences windows that are worth mentioning. The settings in the preferences can make the recording and editing process even easier.

Preference Settings to Simplify Your Video Production

Preferences General

Settings –

  • Show ScreenFlow in the menu bar
  • Adjust the countdown timer length
  • Allow sharing of your diagnostic and usage information

Canvas – Lock the aspect ration when scrolling with the mouse. This is particularly handy when editing so that your video and/or images don’t end up accidentally getting “stretched”.

Startup – Option to start the ScreenFlow helper on startup

Auto Update – Automatically check for updates each time you launch.

Preferences Timeline

Editing – An option to reposition your scrubber after pasting another track. – the tool that identifies where you are in the video while editing

Display –

  • Use SMPTE timecode
  • Hide action menu overlay in clips

There are also settings for the default transition, track height (small is about 1/4″ high, regular is about 1/2″, and large are about 1″), action curve, and durations. Be sure to do your own due diligence to get the settings set ideally for your use.

The Video Production Tool Of Your Dreams Cheaper/Faster Than You Ever Imagined

Screenflow Discount

ScreenFlow is currently celebrating video makers with a 30% discount off all new license purchases. The deal is only good in the month of March (2019)! After that, you may have to pay their regular price – which in our opinion, is still very much worth the cost.

The awesome new feature in ScreenFlow called the Stock Media Library is available for an additional $60 a year (less for the first year with a valid discount ) you gain access to over 500,000 images, audio, video clips and more for use in your ScreenFlow documents.

But right now, there are 2 Ways Get ScreenFlow:

Use Our Link: Click this link (or the discount image) to get the details, and if you happen to buy, we get a thank you commission – a little to keep this site running for a while and maybe even enough to buy a fancy coffee.

Option 2: With this link, you can still explore the page and make a purchase, but this time we’ll get nothing. But hey, it’s OK. No worries, no guilt trip.

Either way, there’s no obligation to buy or take action – we’re just here to help you… Connect. Network. Thrive!

Presenter Bio: Kerry Carron

Kerry Carron is a loving wife and mother of three grown boys. As a freelancer, Kerry has built hundreds of WordPress websites and assisted other freelancers and small agencies with WordPress support and business development. She is the founder of OwnWP, a production of Ultimate Solution, LLC.

Kerry specializes in processes and creating systems. She is passionate about helping others find their path to success and her aspiration with OwnWP is to encourage other freelancers in finding and using the right combination of tools and skills they need to do more than merely survive!