Presented by Mike Clay on 10/15/2018 2:00pm
RSS makes a computer readable document accessible through a document referred to as a "feed", "web feed", or "channel".
RSS is the abbreviation for Really Simple Syndication. For a deeper understanding of RSS, we recommend starting your research about what RSS is and how it works, by visiting What is RSS?
Finding RSS Feeds
For WordPress websites, and typically by default, you will find two different RSS feeds that are available for you to use and provide content to a larger group of people in addition to those who visit your website.
Other people's websites also have RSS feeds. These RSS feeds are available to you and you can easily access their feeds by using the Chrome Extention called Get RSS Feed URL. We'll explain in a moment how this can be helpful.
Use RSS to Find Ideas for Content
There is nothing more frustrating as a content marketer than getting a bad case of writer’s block. So here are a few ways that you can prevent yourself from ever running out of ideas.
Implementing these three idea-generating techniques can eliminate writers’ block.
Read Your Competitor’s Feeds
When you think that you are running out of content ideas, you need not look any farther than your competitors. Using the Chrome extension mentioned above, you can read what your competitors are writing about, gather concepts, borrow techniques, and spin their information to form your own ideas.
Create a Google Alert (or two)
Did you know that Google has a tool where you can monitor the entire internet for content ideas? It is called Google Alerts. When you create an alert, you are sent an email filled with information collected via RSS. This collection of information to get ideas from works similarly to that of reading your competitors feeds. The difference is that this feed is generated from around the web based on the keywords you want Google to alert you about.
Build a Content Calendar
Another great way to get ideas is to create a content calendar. A content calendar will details what content you plan to produce over a given time frame. It defines your publishing schedule (and even topics or types of content) weeks or months in advance. Content calendars are an awesome way to be able to give you a quick overview of your entire publishing schedule.
Content calendars are typically a shareable resource for marketing teams but you don’t have to have a team to use one effectively. Many freelancers find that using a calendar format instead of a list of content makes it a lot easier to see the how and where your content is distributed over the course of a year the year.
With a content calendar, you can come up with better, and more timely, content because you can place key pieces of content around important business milestones or industry events. You’ll be able to see well in advance where in the year your content is too thin giving you plenty of notice to fill in the gaps.
Use your website feeds to syndicate to a network so that your content is distributed far past the walls of your website.
Content Casting Network
We’ve talked about syndication and building out a network from your website hub in some of our earlier webinars like SEO Casting and Content Casting – feel free to click through and rewatch them for specific details.
And if you want to take syndication a step farther, check out Mike Clay’s Break The Static Course (ITS FREE)!
Second Tier Network
RSS syndication does not stop with content only from your website either. You can automate your content discovery, curation, and sharing for blogs and social networks with RSS Ground. With RSS Ground you’ll be able to access over 500 000 content feeds on any topic. Collect and curate articles, videos, podcasts and more from thousands of websites across the internet. This is a fantastic opportunity to blend your feed to the second tier of your network.
Remarket Posts through Missinglttr. If you haven’t yet heard of Missinglettr, don’t miss out on reading our post What Missinglettr is Really Like. It will take you step-by-step through all of the functionality of this great little social remarketing tool that allows you to keep your old content fresh and on peoples’ minds!
Does Your Content Get Stolen?
Lastly, are you tired of seeing your content in other people’s blogs? Well, we can’t always stop people from stealing our S***, but we can make the act of them stealing our stuff worthwhile for us! There’s a little snippet of code that you can add to your functions.php file within your active WP theme that points people right back to your website directly – even if the content has been stolen from your website. It like a little piece of magic within the RSS feed! (OwnWP members – download the code from the “handout” button just under the video. Not a member? Join)
Presenter Bio: Mike Clay
Mike Clay is a Digital Marketing Consultant. Mike founded Clay Digital Consulting - an Atlanta based firm of Marketing Consultants, in 2013. His team is highly trained in Digital Marketing and Branding. With skills ranging from graphics design to Neuro-Marketing, they push the limits to the cutting edge and work to be the innovators in the Digital Marketing industry.