Presented by Jeremy LeRay on 02/21/2019 12:00pm
Outsourcing can help us grow our businesses. In this presentation, we will look at the kinds of tasks that can be outsourced and learn about some sources for finding the kind of help we're looking for.
We will discuss the pros and cons of adding virtual assistants to your team and whether or not outsourcing is a viable method for “growing beyond yourself”.
What is Outsourcing?
Hiring out any aspect of your business that you
- don’t have the skills to do,
- don’t have time to do,
- don’t like to do.
Business Mind Shift
The reason so many small businesses have less success than what they thought they would have is not that they are not good at what they do. It’s because they start their business because they are good at something.
The problem with this (limited) mindset is that to have a successful business, you first have to be good at business and not JUST doing what you do well. You can do what you do well all day, every day, but if you are not working on ensuring the business is working well, none of that will matter.
Once you better understand this concept you can change the way you think about your business, start your own mind-shift, and experience more business success.
Change the way you think about your business. Identify the difference between working on our business and not just in it.
There is an excellent book called The E-Myth Revisited that provides some great explanations regarding the differences between working in your business and working on your business.
Want to buy the book? Here’s how you can.
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How do we grow beyond ourselves? Leverage time.
Change the way you build your business.
Hire others to help. Invest reasonably.
Evaluating the Possibilities
- Assess your business skills and strengths as well as weaknesses.
- What do you procrastinate doing the most?
- Make a list of your business processes to help you determine what to put in a job posting or what to search for in online profiles.
Day to Day Work
- What do you need help with?
- What overwhelms you?
- What slows you down?
- What should you let go of and delegate?
Look in local small business roundtable groups through a Small Business Center at a community college.
Don’t waste time doing things that slow you down.
Virtual Assistants (VAs)
- possess a variety of skills and knowledge
- can help us in most areas of our business
- found worldwide – locally, regionally, nationally, and internationally.
Sources for VAs
The OWNWP Slack Group is a great place to start networking with those that might have skills that complement yours.
Using an Online App to Find Assistance
Hiring can be done through online apps. Post a job or search for candidates with the skills you are looking for. When you find someone of interest, begin an interview process.
Lastly, discuss project scope and payment terms. PayPal is the most common payment gateway used.
For the safety of both parties, communication standards for online apps include conducting all contact with prospects via the apps chat channel. Communication outside of the apps is highly discouraged and often against the app terms – mainly to protect the apps income revenue stream and to ensure the use of the platform.
When you hire someone independently, you choose your communicate methods (Skype, Slack, Trello, Email, etc.)
Beginning Your Process
- Pick a small aspect of your business or a single project to try delegating to a VA.
Keep Risk Low
- A virtual assistant may agree with payment being a dollar amount, an hourly limit, or project pricing. The agreed price is all they receive no matter how long it takes them.
If you are considering outsourcing for the first time, take your time in selecting qualified candidates, establishing your project requirements, and communicate clearly any project completion deadlines.
Presenter Bio: Jeremy LeRay
Jeremy LeRay owns and operates New Bern Web Design.
Jeremy’s favorite thing about having his own business is learning about his client's goals and working with them to make their goals a reality.
He has worked in web design for over ten years and has implemented successful websites for a wide range of companies and nonprofit organizations.