What You Need to Know About Schema Markup

Presented by Mike Clay on 02/12/2018 2:00pm

A schema by definition in psychology and cognitive science describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It is a mental structure we use to organize and simplify our knowledge of the world around us. 

One of the latest evolutions in Search Engine Optimization (SEO) is called schema markup. This newer form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once the concept and method of schema markup are understood and applied, your website can easily rise in the search engine result pages (SERPs).

Schema markup is a framework, or code (the semantic vocabulary), for organizing data in a readable structure. It enables webmasters to embed structured data on their web pages for use by search engines and other applications. 

Without the schema, your website is like the book that got shoved up on a library shelf without its card being added to the library's card catalog. Click To Tweet
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Presenter Bio: Mike Clay

Mike Clay is a Digital Marketing Consultant. Mike founded Clay Digital Consulting - an Atlanta based firm of Marketing Consultants, in 2013.

His team is highly trained in Digital Marketing and Branding. With skills ranging from graphics design to Neuro-Marketing, they push the limits to the cutting edge and work to be the innovators in the Digital Marketing industry.


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