Top 8 Reasons Why Every Freelance Web Designer Should Use WordPress

A few years ago, web development was a cumbersome task. Being a web developer meant spending hours coding from scratch – writing the code on a whiteboard until it was approved with no errors. If errors happened, it meant going back to the raw code and trying to edit the wrong lines.

Today, with the development and improvement of WordPress, the most popular Content Management System which has been on the market since 2003, web developers have easily made thousands of sites with the easy interface provided by WordPress.

The WordPress Logo

How Well Do You Know WordPress?

Being in existence for over 15 years, WordPress has collected a variety of themes, templates, and plugins that help in creating fully customized websites. It offers rich functionality and APIs that enhance user experience and web development even to rookie developers.

Furthermore, WordPress has a friendly interface that is pretty easy to use, compared to other interfaces. The open source directories are home to a large community of developers who share their skills and test products on real-time websites.

Here is why WordPress is the best CMS for web developers:

1.    Search Engine Optimization Ready

WordPress is custom built to be SEO friendly, therefore, building websites using the WordPress interface is simple. The availability of the constant codes makes it ideal for freelancers to create sites that are ready for Google indexing. It is also easy to customize the SEO components of each page in cases where the website owner requires to focus on high converting pages only.

2.    Convenient Syndication

The traditional creation of the RSS feed was lengthy and expensive. Today, by using WordPress, web developers can quickly create inbound links to their client’s websites. This helps the users by automatically syndicate their content across different web directories.

Mobile Ready

3.    Responsive Web Design

Responsive web design is no longer an option but a necessity. With the development of more gadgets and computer interfaces, websites require to fit in across all gadgets easily. By using WordPress to design a website, freelancers automatically benefit from its responsive web technology without the need to develop separate websites for different devices. So, as long as you have some good WordPress hosting, the CMS will easily handle the rest in terms of responsiveness, speed, and compatibility.

4.    Easy To Upgrade Site’s Capabilities

All websites require frequent updates now and then. By creating a WordPress based site, developers can quickly add new features and functionalities, especially when creating sophisticated websites. The plugins are easy to install, customize, and optimize.

5.    Large WordPress Community

Google changed everything when it was introduced. It has answers to 99% of the questions you might have – but then, it doesn’t explain nor show examples as humans would. WordPress CMS is loved by developers, even those that don’t use it! Communities were developed across multiple platforms to foster web design discussions. Whether it's on Facebook groups and pages, Twitter, or even the official WordPress forums, you will get feedback on any questions.

The large WordPress community is especially useful to new WordPress learners who want help solve problems they encounter when customizing or using plugins and themes.

6.    Ultimate Social Media Integration

One of the reasons WordPress is widely used compared to other CMSs is its ability to integrate all social media platforms. The seamless integration across all of the social media platforms saves a lot of time which can be used to create more websites for other clients.

Clients like it when they can share their content across multiple platforms with a single mouse click.

Safe Secuity7.    Increased Site Security

During its early days in the CMS market, WordPress was criticized for its inadequate security. Over the years, it has developed and tested numerous plugins which developers can use to guarantee their clients adequate web security, compared to traditional web development where one had to spend months trying to fortify and make the websites hack proof.

8. Smooth Transition From One Designer To The Next

Unless you work 24/7 throughout the year, chances are you might be caught up with something, and you might be required to outsource your work to other designers. WordPress is designed as an open source platform which can be shared with a third party. Its development can be operated globally. This ensures you still get to deliver your work on time.

Impressive Sophistication With WordPress

In a nutshell, with the availability of different themes and plugins, it is easy to deliver exactly what the clients need in terms of functionality and presentability. The limitless customization options in the WordPress CMS allow web developers to offer relatively cheap websites that still offer sophisticated and impressive web designs.

With all these perks, why would you consider freelancing for any other platform?

Take Your WordPress Knowledge to the Next Level

WordPress Facts 2018, First Quarter

The Wonderful World of WordPress

WordPress is licensed under the General Public License (GPLv2 or later) which provides four core freedoms

  1. The freedom to run the program, for any purpose.
  2. The freedom to study how the program works, and change it to make it do what you wish.
  3. The freedom to redistribute.
  4. The freedom to distribute copies of your modified versions to others.

More Fun Facts and Updates

  1. WordPress is used by 30.9% of all the websites on the internet
  2. WordPress has a content management system market share of 59.9% - the next closest being Joomla with 6.1%
  3. Of all the websites who use WordPress, Version 4 is used by 95.1%
  4. Of the top 1 million websites online using known content management systems, 57% of them use WordPress - the next closest is Drupal holding 5.6%
  5. Of the top 100.000 websites online using known content management systems, 51% of them use WordPress
  6. Of known content management systems, WordPress is used by 48.0% of all the websites that rank in the top 10,000


WordPress is now nearly 12 times more popular than any other website platform

  1. There are more than 450,000 lines of code in WordPress
  2. Of those 450,000+ lines of code, 180,000 lines are comments to help other developers better understand, use, and improve upon it
  3. WordPress has nearly 37,000 commits (commits describe the what and the why of the changeset) and has more than 74 contributors working on making it even better

Using WordPress for Your Website

  1. WordPress has a famous five-minute install process
  2. On average, WordPress is updated every 42 days
  3. WordPress 5.0 will be released in 2018 and include a new editor
  4. The new WordPress editor called Gutenberg is designed to unlock the power of WordPress for everyone
  5. There are roughly 17 posts published every second on WordPress sites around the world

Who Uses WordPress?

  1. There are many government websites being powered by WordPress - it's a common misconception that WordPress is not secure enough for government use which is simply not true.
  2. Nearly 45% of Universities, Colleges, and Schools are using WordPress to market their educational opportunities
  3. Using WordPress is popular among celebrities to0

Automattic is the most profitable WordPress Company

Thoughts About Themes

  1. The original WordPress theme that WordPress included in versions 1.2.x and prior was called Classic
  2. The longest running default WordPress theme, called Default is better known as Kubrick
  3. Since 2010, WordPress has released annual default themes named by their year - Twenty Seventeen has more than 1 Million active installations
  4. There are more than 5800 free WordPress themes in the repository
  5. Commercially supported GPL themes submitted for the WordPress repository must include a haiku (5-7-5) description
  6. The average cost of a premium theme is just under $60

Plugins Possibilities

  1. More than 55,255 plugins are in the WordPress plugin repository - this number just keeps growing
  2. There have been over 1.5 billion WordPress plugin downloads
  3. WooCommerce, an e-commerce WordPress plugin is used by 12.1% of all the websites who use WordPress
  4. Spam protection, Search Engin Optimization (SEO) and Contact Form plugins typically lead the number of active plugin installations - to the tune of 5 million installations, each

All About Events

Wapuu WordPress Mascot

WordPress holds official events called WordCamps

  1. WordCamp events are held annually
  2. The first WordCamp was held in San Fransisco, CA in 2006
  3. WordPress organizers and speakers are unpaid volunteers

2017 WordCamp Statistics

  • There were 13 more WordCamps held in 2017 than 2016
  • 7 countries that never had WordCamps before, held an event in 2017
  • 39,625 WordCamp tickets were sold in 2017 - a 6.8% increase in sales
  • There were 1008 WordCamp organizers in 2017, approximately 8 organizers per WordCamp event and an increase of 33.9% from 2016
  • 2310 speakers spoke at WordCamps in 2017 - an increase of 11.3% from 2016
  • WordCamps attracted 1091 sponsors to help offset the cost of hosting WordCamps in 2017 - a 3.6% increase over 2016

Unofficial WordPress events are called Meetups

  1. Meetups occur more regularly (typically monthly)
    1. 2017 Statistics for Registered Meetups
      1. There were 4379 WP Meetups held in 2017 - a massive 42.9% increase from past years
      2. 73 different countries held WP Meetup events in 2017 - a 25.9% increase
      3. Monthly attendance at WP Meetups rose by 31.6% with a total of 99,301 people attending
    1. OwnWP has virtual meetups every week via regularly scheduled webinars
      1. Webinar Topics
          1. freelance survival
          2. digital marketing
          3. tools of the trade
          4. web wondersOwnWP Motto


      2. Interact with like-minded freelancers and learn to earn an income using the WordPress platform.

    Check out our membership today!

    Knowing the facts and trivia about WordPress is fun and entertaining but by joining OwnWP you'll be able to take your WordPress knowledge to the next level.

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