What is A/B Testing?

A/B Testing

A/B Split TestIn web analytics, A/B testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing. In the field of statistics, hypothesis testing is also known as "two-sample hypothesis testing".

A/B testing is a way to compare two versions of a single variable, typically by testing the response to an A variant against a B variant. The objective is to determine which of the two variants is more effective.

In content marketing, the process of comparing the two versions can determine which version produces better results. Most A/B testing in marketing is directed toward improving conversion rates.

A/B testing is also known as bucket tests, split, or split-run testing.

What is Split Testing?

Split Testing

A/B Split TestSplit testing is a randomized experiment with two variants. In the field of statistics, the standard statistical hypothesis testing is used – also known as "two-sample hypothesis testing".

Split testing compares two versions of a single variable, typically by testing the response of one variant against the other variant. The objective of split testing is to determine which of the two variants is more effective.

In content marketing, the process of comparing the two versions can determine which version produces better results. Most split testing in marketing is geared toward improving conversion rates ultimately resulting in more sales or a higher profit.

Split testing is also known as A/B Testing, bucket tests, or split-run testing.

What is RSS?

RSS

Really Simple Syndication (RSS)Really Simple Syndication (RSS) allows users to access updates to online content in a standardized, computer-readable document. The RSS document is called a "feed", "web feed", or "channel".

An RSS document is formatted in a standard XML file. The XML format ensures compatibility across devices and systems. An RSS feed can include a full or summarized text and metadata, like a published date and author's name.

RSS feeds benefit users who want to receive timely updates from websites or to aggregate data from many sites.

With RSS, a user can keep track of many different websites using a single news aggregator. The news aggregator automatically checks the RSS feed for new content and then, automatically allows the content to pass (called syndication) from website to website, or from website to user.

Sites that release frequently updated information or content like blog posts, breaking news, audio, and video commonly use RSS feeds to pass their information along to other websites and users.

RSS feeds are convenient for users because subscribing to a website's RSS feed removes the need for the user to manually check the website for new content. Instead, their browser constantly monitors the site and informs the user when updates have been made. Furthermore, the browser can be configured to automatically download the new data for the user.

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