The Periodic Table of SEO Success Factors is a fantastic resource for anyone wanting to increase their odds of ranking high in search engine results.
The table outlines each of the on-page and off-page SEO factors that are proven to consistently contribute toward increased page rank (listed in the varying shades of green).
In addition, this table also includes common violation factors (shades of red) that are known to contribute to lower SEO page rank results.
As noted in the image, all SEO factors play a role toward top rankings, but having more favorable SEO factors than known SEO violation factors can significantly increase your odds of a higher page rank.
On-page SEO "ranking factors" are organized into three groups; website page content, the architecture of your website and the HTML tags within your website.
Content SEO Measurements
Cq (content quality): Pages should be well written and have substantial quality content.
Cr (content research): The keywords people used to find your content has been researched.
Cw (content words): Use words and phrases you hope will be found in searches on more pages.
Cf (content fresh): Write pages regularly to ensure fresh content and write about hot topics.
Cv (content vertical): You use images, local, news, video or other vertical content.
Ca (content answers): Write your content to turn into direct answers within search results.
Architecture SEO Measurements
Ac (architecture crawl): Search engines can easily "crawl" pages on your website.
Ad (architecture duplicate): Your website manages duplicate content issues well.
Am (architecture mobile): Your website adapts and responds well on mobile devices and makes use of app indexing.
As (architecture speed): Your website pages load quickly.
Au (architecture URLS): Your URLs contain meaningful keywords and key phrases relevant to your page topic.
Ah (architecture https): site uses HTTPS to provide a secure connection for your visitors.
HTML SEO Measurements
Ht (HTML titles): Your HTML title tags contain keywords or key phrases relevant to your page topic.
Hd (HTML description): Your meta-description tags includes your primary keyword or key phrase and describes what the page is about.
Hs (HTML structure): Your pages use structured data to enhance listing.
Hh (HTML headers): Your pages have headlines and sub-headers that use header tags containing relevant keywords for key phrases.
Off-page SEO "ranking factors" are organized into four groups; trust, links, personal and social.
Trust SEO Measurements
Ta (trust authority): Your links, shares, and other factors make your website a trusted authority.
Te (trust engage): Your visitors spend time reading your website content and engage in your content via comments.
Th (trust history): Your website or its domain has been operating consistently over time.
Ti (trust identity): Your website uses tools to verify its identity and that of its authors.
Link SEO Measurements
Lq (links quality): Links to and from your website are from trusted, quality, and respected websites.
Lt (links text): Your website links pointing at pages use keywords or key phrases that you'd expect to be used to find them.
Ln (links number): Your website has many incoming links that point to your webpages. Links pointing to your website come from many web pages.
Personal SEO Measurements
Pc (personal country): Your website reflects the country where you're located.
Pl (personal locality): Your website reflects the location of your city or local area.
Ph (personal history): Your website is visited or socially favored regularly.
Ps (personal social): Your website is favored regularly on the social media networks.
Social SEO Measurements
Sr (social reputation): Respected people and companies on the social networks share your website content.
Ss (social shares): A large number of respected people and companies that share your website content.
SEO Violation Factors
Violation factors span across both on-page SEO and off-page SEO groups and, if used, are in violation of what has become standard SEO best practices.
On-Page SEO Violations Factors
Vt (violation thin content): Your content is "thin" or "shadow" and lacking substance.
Vc (violation cloaking architecture): Your pages show differently for search engines then humans.
Vs (violation stuffing keywords/phrases HTML): Your keywords or key phrases are used excessively on your page.
Vh (violation hidden keywords/phrases HTML): Your keywords or key phrases are hidden by color or your design on your pages.
Off-Page SEO Violation Factors
Vd (violation trust piracy): Your website has been flagged for hosting pirated content.
Va (violation trust ads): Your website and/or your content is ad-heavy, especially quote "above the fold".
Vp (violation links paid): you have purchased links for better rankings.
Vl (violation links spam): You create links by spamming blogs, forums, or other places.
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