What is the Most Important Thing to Know About SEO?

The first, and most important, thing to know about SEO is that everything in life is about SEO. Except for SEO. According to SEOlium, SEO is about power. Let’s take a look at some of the power relating to understanding SEO with this fun post of lists – and a picture search. Everything in life

Expect SEO Strategy Changes for 2019

A lot of businesses are taking advantage of SEO strategies to boost the traffic on their websites, blogs, and social media pages. So if you’re not taking part in this, you may be missing out on a lot of leads for your company. Over time, SEO strategies have evolved. What worked in 2016 may not

What is a Webinar?

What is a Webinar

What is a Webinar?The term webinar comes from “Web” – as in, the internet, and “Seminar” – as in, a conference or other meeting for discussion or training.

Examples of webinars are presentations, discussions, demonstrations, or even tutorials.

Webinar attendees log on a special event link at a specific time to meet and connect remotely. Webinars can be a great way to meet up online – especially when attendees do not live anywhere near one another. It is not uncommon to have attendees from places all around the world.

While attending online webinars and meetings, there are some standard rules of webinar etiquette to apply. Although the rules for webinar etiquette are similar to conduct for any meeting or presentation, they are also geared to accommodate the online media.

What is Webinar Etiquette?

What is Webinar Etiquette?

What is Webinar Etiquette?Before we can go into the etiquette details we must first understand what a webinar is. A webinar is nothing more than a meeting that takes place online.

Although the rules for webinar etiquette are similar to conduct for any meeting or presentation, they are also geared to accommodate the different aspects of webinar media.

If you are attending a webinar, show up on time. Wait your turn to speak. Mute your mic and turn off your camera until invited to share. Contribute useful, engaging, and helpful comments in the chat that are relative to the presentation and topic of discussion.

In a smaller, more intimate and collaborative type of webinar environment, there needs to be a clear agenda. Attendees are typically encouraged to use their webcams and join the webinar from a distraction-free zone. Webinar engagement is critical with fewer attendees so stay focused, be attentive, and interact. Contributing insights and experiences while taking advantage of available webinar software features will add a lot of value to the meeting.

Presenters and hosts of webinars should arrive and test their software early. Providing simple slides with graphics, illustrations and bullet points that will complement your discussion is considered a "best practice". Additionally, slowing down your speech rate and taking distinctive pauses between (sometimes even repeating) demonstration steps works best because attendees like to follow along and often try to do the steps alongside your demonstration. Oftentimes attendees cannot see the questions so, when taking and answering questions, be sure to repeat the question (and perhaps even identify the person who asked) before replying.

What is a Blog?

What is a Blog?

A Blog was originally referred to as a weblog. Over time, the word weblog became truncated and shortened to just blog.

The easiest way to describe what it is is to think of it as an online journal or informational pages on the internet. A blog typically displays information in the reverse chronological order from which each post was published. This means that the latest posts appear first and at the top of the blog's main webpage.

Blogs can be written by a single writer or a group of writers. Writers can share their views on an individual subject or deliver engaging content on a variety of topics. Blog posts, by design, should be timely and conversational in style. Common blog goals are to attract organic growth of traffic, invite and engage visitors, cultivate your company or brand.

Blogs have evolved over time. But, most blogs include some standard features and structure including a header with navigation menu, the main content area, social sharing elements, a call to action (CTA), a footer area with standard links to a disclaimer, privacy policy, and terms information.

Many people have integrated their blog into their websites. In this case, the website is typically broken up into two types of content: web pages that deliver information on the company, and blog posts that deliver content.

What is a Web Application?

Web Application

Slack is a Web AppAny computer program that performs a specific function by using a browser as its client is considered a web application, also known as a web app.

The computer software is typically stored on a remote server and delivered over the internet through a browser interface.

Web apps can be referred to as user-server computer programs. Both the user interface and user-side logic runs through the web browsers.  Occasionally, a user can download a small part of the program to their desktop, but the processing of a web app is done over the internet on an external server.

Web apps are typically built using JavaScript, CSS, and HTML5 and need an active internet connection in order to function properly.

More advanced technology has allowed for the development of progressive web apps. Progressive web apps are able to work offline, load faster, function more like native mobile apps than a standard web app.

What is Analytics?


Analytic ChartAnalytics is the general term for the discovery, interpretation, and communication of patterns in data. Data can be collected from places like websites, landing page campaigns, emails, paid Google AdWords, forms, social media, and more.

The collected data (the analytics) relies on a combination of statistics, computer programming, and operational research to measure a value or component of performance expressed in numbers and is often compiled in an analytic report.

The patterns in the information collected and found in the analytics report can then be used and applied in what will ideally result in an effective decision in an organization.  Analytics can provide insight into a company’s customer personas, their behavior, and the typical customer journey.

What is an Aggregator?


AggregatorAn aggregator is client software or a web application that collects and gathers related items of content (data) and material from a variety of sources and displays or links to them.

Related information that is grouped together can be collected from any number of locations like online newspapers, blogs, podcasts, and video blogs (vlogs). Once collected and organized, the information is available as syndicated web content.

The aggregator structures the pieces of information and makes them available through user-friendly interfaces. In computing, syndication is displayed with feed aggregators, feed readers, news readers, and RSS readers.  The information you view in any given feed may include such things as journals, tables of content, podcasts, videos, or news items.

What is a Conversion Rate?

Conversion Rate

Conversion RateTo fully understand what a conversion rate is, we must first understand what conversion is. A dictionary definition of conversion is the act or an instance of converting or the process of being converted.

In marketing, the act typically applies to a potential prospect or lead and the instance typically applies to the moment they convert from being a prospective lead into an actual customer who has made a purchase.

A conversion rate is a simple calculation resulting in a percentage.  Conversion rates are calculated by taking the number of conversions (the marketer's ultimate goal) and dividing that number by the total number of opportunities there were to convert over the same length of time.

For example, an online marketer would calculate their conversion rate by taking the number of users who have taken action to make a purchase and are now their client or customer and dividing that number by the total number of users who have visited their website during any given time frame.

The more people that visit your website, the more potential customers you have. Take your marketing further and leverage conversion rate optimization (CRO) – the percentage of visitors to your website that becomes actual customers.

What is A/B Testing?

A/B Testing

A/B Split TestIn web analytics, A/B testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing. In the field of statistics, hypothesis testing is also known as "two-sample hypothesis testing".

A/B testing is a way to compare two versions of a single variable, typically by testing the response to an A variant against a B variant. The objective is to determine which of the two variants is more effective.

In content marketing, the process of comparing the two versions can determine which version produces better results. Most A/B testing in marketing is directed toward improving conversion rates.

A/B testing is also known as bucket tests, split, or split-run testing.