Web Application

What is a Web Application?

30 November 2018

Any computer program that performs a specific function by using a browser as its client is considered a web application, also known as a web app. The computer software is typically stored on a remote server and delivered over the internet through a browser interface. Web apps can be referred to as user-server computer programs. Both the user interface and user-side logic

WordPress Themes for Beaver Builder

What’s the Best Theme for Beaver Builder?

20 November 2018

With the growing rate of Page Builder popularity in the World of WordPress, you might be wondering what, if any, role do WordPress Themes fulfill? WordPress Themes in the World of Page Builders If you’re going to use a page builder like Beaver Builder to handle the design of your website, the role of the


What is Analytics?

16 November 2018

Analytics is the general term for the discovery, interpretation, and communication of patterns in data. Data can be collected from places like websites, landing page campaigns, emails, paid Google AdWords, forms, social media, and more. The collected data (the analytics) relies on a combination of statistics, computer programming, and operational research to measure a value or component of performance expressed in numbers


WordPress Developer Camp by WPStudio

13 November 2018

The WordPress Developer Camp, The Developer Course, The Dev Course, or whatever name you know it by, is back. The course, taught by Benjamin Bradley, is an exclusive in-depth WordPress training experience that can now only be found within the membership walls of WPStudio. The ever-changing course had 16 occurrences starting back in 2010 – WAY


What is an Aggregator?

9 November 2018

An aggregator is client software or a web application that collects and gathers related items of content (data) and material from a variety of sources and displays or links to them. Related information that is grouped together can be collected from any number of locations like online newspapers, blogs, podcasts, and video blogs (vlogs). Once collected and organized, the information is available as syndicated

October 2018 Nudge Report

Nudge Report October 2018

8 November 2018

Many freelancers use this time of year to revamp and renew their business structure, website, and sometimes even their dreams. It would seem that the third quarter is the beginning of changes in direction and businesses remolding. With that being said, we invite you to participate in the OwnWP annual survey. OwnWP has always been here

November 2018 Actionable Attitude

Actionable Attitudes

7 November 2018
Conversion Rate

What is a Conversion Rate?

2 November 2018

To fully understand what a conversion rate is, we must first understand what conversion is. A dictionary definition of conversion is the act or an instance of converting or the process of being converted. In marketing, the act typically applies to a potential prospect or lead and the instance typically applies to the moment they convert from being

A/B Testing

What is A/B Testing?

26 October 2018

In web analytics, A/B testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing. In the field of statistics, hypothesis testing is also known as “two-sample hypothesis testing”. A/B testing is a way to compare two versions of a single variable, typically by testing the response to an A variant against

Split Testing

What is Split Testing?

19 October 2018

Split testing is a randomized experiment with two variants. In the field of statistics, the standard statistical hypothesis testing is used – also known as “two-sample hypothesis testing”. Split testing compares two versions of a single variable, typically by testing the response of one variant against the other variant. The objective of split testing is to determine